The Advantage of Meerby vs. Traditional Retail Help Buttons

Passive to Proactive: Meerby's In-Store edge

Meerby is a proactive screen-to-staff platform that links customer intent (from digital signage) directly to measurable foot traffic and sales, while traditional retail help buttons are passive, customer-initiated service tools with limited analytics and no attribution to sales uplift. 

Meerby vs. Traditional Help buttons: Feature-by-Feature

Category

Meerby

Traditional Retail Help Buttons

Engagement Trigger

Smart digital signage with embedded sensors that detect interest + trigger staff alerts 

Customer-pressed button or sensor when they want assistance 

Response Mechanism

Auto-alerts store staff via mobile app with real-time intent + location 

Audio alert or staff paging system 

Analytics

Tracks screen engagement, footfall, staff response, and resulting sales 

Tracks button presses, response time; limited beyond service requests 

Sales Attribution

Yes – links signage engagement to store entry and transaction data 

No sales attribution capabilities 

Proactive vs Reactive

Proactive – engages based on customer interest 

Reactive – waits for customer to press button 

Staff Tooling

Mobile staff view with contextual info and response tracking 

Often limited to store PA or legacy system 

Retail Use Cases

Marketing campaigns, new product launches, assisted selling, staff optimization 

Locked product assistance, service counters, help buttons 

Data Use

Optimizes marketing ROI, staffing levels, store layout, and customer journey 

Mainly used for compliance/service SLAs 

Customer Experience

Seamless, non-intrusive journey from screen to staff to checkout 

Customer must stop and request help, may lead to frustration 

Key Meerby Advantages Over Traditional Call Buttons

Passive Vs Active Engagement: Meerby detects interest *before* the customer explicitly asks for help.

From Screen to Sale: Tracks the entire journey – from viewing a promotion to making a purchase.

Marketing + Ops in One: Combines signage, services, and sales metrics into a unified dashboard.

Better for Modern Retail: Built for hybrid experiences where digital engagement influences store behavior. 

Staff Empowerment: Enables smart deployment of staff based on real intent, not just button pressing.

Passive vs Active Engagement

Meerby detects interest *before* the customer explicitly asks for help.

From Screen to Sale

Tracks the entire journey — from viewing a promotion to making a purchase.

Marketing + Ops in One

Combines signage, service, and sales metrics into a unified dashboard.

Better for Modern Retail

Built for hybrid experiences where digital engagement influences store behavior.

Staff Empowerment

Enables smart deployment of staff based on real intent, not just button pressing.

Common Concerns, Smarter Solutions: Objection Handling

We already use Call Boxes to get help to customers.”

What if you could reach them even earlier—as soon as they’re interested in a product? 

Meerby must be more expensive?

Meerby delivers revenue-generating insights, not just service alerts — it’s an investment that requires less capital expenditure.  

“We only need to unlock product cases.” 

Meerby can facilitate opening cases like an old-fashion Call Boxes, but also drive additional sales in high-margin zones, high touch zones. 

“We don’t have time to train staff on new tech.” 

Meerby’s tools are intuitive and integrate with existing mobile devices and workflows. 

Ideal Scenarios to Position Meerby

When the client is already using traditional retail help buttons but struggling to tie engagement to sales. 

When Marketing wants to justify in-store campaigns with real performance data. 

When Operations needs to optimize staffing or reduce missed customer interactions. 

When the retailer is evolving from “help buttons” to hybrid in-store tech. 

Picture of Sadie Candler

Sadie Candler

Helping Stores Turn More Shoppers Into Buyers

Check out our social media! 

Help is always meerby