Meet Our Co-Founders: Allan and Elizabeth Malcomson. This sibling duo began developing Meerby in 2019 with a clear mission: improve the in-store customer experience using real operational insight. That work started inside their family-run retail store in Kanata, Ontario – where hands-on experimentation led to measurable impact. Over time, their store delivered meaningful top-line sales growth and achieved customer experience scores (NPS) 7% above the national average. What began as a local improvement initiative quickly became something bigger. Today, Allan and Elizabeth continue to push retail forward by building innovative technology grounded in real-world operations – using their own store as a living test environment to validate, refine, and scale what works.
Elizabeth and I grew up in retail. We watched our parents work relentlessly to deliver a great experience for both customers and staff. From an early age, we learned that excellence comes from sweating the details – showing up with a smile, taking care of your people, and never losing sight of the customer. Those lessons continue to shape everything we build at Meerby.
Allan and I are proud to continue our family’s legacy of running a best-in-class retail operation. We believe exceptional customer journeys are driven by frontline staff, supported by the right technology. Having our own store as a real-world test environment allows us to ideate, validate, and deploy innovations that meaningfully improve day-to-day operations.
You walk into a store and everything just works. Help shows up exactly when you need it. Associates move with purpose, not panic. No wandering. No waiting. No guesswork. The floor feels alive, connected, and responsive – like the store knows exactly what’s happening and is adjusting in real time.
This is the future Meerby is building.
The best retail experiences don’t feel automated – they feel effortless. Shoppers don’t hunt for help, wait in frustration, or abandon purchases because no one showed up. Assistance arrives at the exact moment it’s needed, from the right associate, with the right skills. Retail feels human again, powered quietly by intelligence behind the scenes.
Meerby envisions stores operating like living systems. Every request for help, cashier backup, safety response, or task escalation is detected instantly and routed with purpose. Teams are no longer reactive or overwhelmed – they’re deployed dynamically based on real-time demand, skill sets, and store conditions. The result is shorter waits, fewer lost customers, and calmer, more confident associates on the floor.
Labor isn’t just scheduled — it is orchestrated. Store leaders don’t rely on gut feel or walkie-talkies to manage chaos. They see demand forming as it happens, intervene before bottlenecks appear, and turn moments of friction into moments of conversion. Every interaction is measurable, improvable, and tied directly to sales and satisfaction.
Meerby exists to make physical retail as responsive as digital commerce – without removing the human element that makes stores matter. We believe the future of retail isn’t fewer people, but better-deployed people. When the right staff show up at the right time, shoppers buy more, employees burn out less, and stores operate at their full potential.
About Us
We understand how frustrating it is to deal with technology providers that do not understand that systems need to work (all the time), stores are open on long weekends, and repair technicians can’t use a skyjack in the cash lanes on Friday afternoon.
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WHY MEERBY?
We understand how frustrating it is to deal with technology providers that do not understand that systems need to work (all the time).
